Go Big or Go Home with these 8 Content Ideas

 

Today we live in the age of content marketing. Every business is going digital and in this new era of inbound marketing, the web is flooded with posts from different business and the online world has become a very busy place. One of the major benefits of content marketing in a high competitive environment is an organization’s ability to create and deliver appropriate and relevant content that grasps the attention of customers. Content marketing is one of the best ways for the businesses to increase visibility. An effective and relevant content can rank highly in search results, getting more hits on social media and strengthening your brand name. Here are 8 content ideas that you can create for your company which will help you to stand out, get heard and grab the attention of your target audience.

1. Write A Blog Post That Is Relevant And Well Researched

In order to make your blog post stand out in the highly competitive content marketing industry, write a post that is relevant, well researched and detailed. Different places or cultures can interpret the content in different ways. One simple example of this is in using targeted keywords. Depending upon where your target audience is, you may find that the same product or service is referred to in a changed way. Additionally, if you are using an email newsletter for your product or service, you have to make sure that your email content is relevant, interesting and effective. Also make sure that you use the relevant Keywords that the target audience are using to search you.

2. Create a library of helpful tools for customers

People Love to have a list of helpful tools which are of great importance to them and help them in their daily lives. That’s why creating a library of helpful tools is also a great content idea. You should consider coming up with a mega list that your target audience can tap into.
post1 The only way to really know these things is through effective content marketing that seeks to deliver what your customers actually want. It has to be customer-driven, it has to be continuous, and it has to focus on reaching the right person, at the right time, with the right message.

3. Use Your Own Primary Research

There is lot of amazing content available online which has been created using the research conducted by others. But your Content will be more effective and will stand out if you are the one who published the research. Along with attracting the readers, you website could be shared and linked with many other blogs.

4. Let Your Customers Speak For You

Your customers are your biggest advocates! It is always a useful content idea to get the Viewpoint of your existing customers in the form of storytelling which the readers can relate to. In this digital age, word can spread almost instantly through customer reviews. As the word spreads, your customer will create enough content for you. Since the customers have a better idea about the quality of your products, you can use their feedbacks to generate new customers as well as improve on your offerings. Thus you will develop a bond of trust with them as you are giving them freedom to voice their opinions.

5. Invest In Making A Video Series

Another great content idea is to create Video Tutorials. Videos are a great way to connect with your customers, and tutorial videos provide value to your target customers. In today’s digital world, using videos to connect with customers, explore ideas, and generate leads is a great practice that many businesses are using to their advantage. Video apps and social media have made producing and sharing videos easier than ever.

6. Interview The Experts And Publish It

Bringing in the voice of experts will help to improve your credibility as an authoritative source. To make the interview more appealing, effective and easy to read than the articles, you can supplement the Q&A with images or videos, and interviews make amazing companion pieces to info graphics. Instead of writing a huge list of structured questions, just make an outline of what you want to ask your expert. Let the interview be more like a conversation where the subject’s voice and personality have a chance to really shine through. When you are done with interview, just pull out two to three of the best, most effective and entertaining quotes from the whole conversation and highlight the topic. Good pull quotes attract the audience’s attention and tempt them to keep reading.

7.Turn a New Leaf Everyday With Engaging Content

Sometimes more than the content it is how you deliver it that differentiates you from the competition. If you think that you’re doing everything you can to publish amazing content, then try to increase the effectiveness through quantity. Just make sure that you retain quality!

Content marketing works to build relationships and positions you as someone and a business that people are interested in having a relationship with. There are many tactics and strategies to grow your business and content marketing is certainly one of them. Just remember, when you are cultivating meaningful relationships, business growth happens. You are in the relationship-business and content marketing is a strategy that works to enhance what you do best.

8. Get Noticed at Events and Conferences

Another excellent idea is to associate your business with key events in your industry. This creates many more opportunities to highlight your content. It can start with writing about your planning for the event or workshop you intend to participate in. You can collect links from speakers and their presentation on a dedicated page. As the event is in progress, your live updates on social network can keep your customers hooked on to your site. Post event you can update the site with your findings, discussions and interviews with the top professionals you met. Taking it a step further, you can even think about sponsoring some events that are relevant to your product and create a buzz. Good and effective content can make a huge impact on the success of your business. If it is done well, it can generate traffic, increase brand awareness and even help you acquire new customers. Thus we can conclude that your content has to be different, unique, unexpected, quirky and undeniably your own. Your brand should extend to your content — just think outside the box and create content that isn’t singing the same old tune.

As the old saying goes: Go big or go home.

CONTENT MARKETING: THINK PEOPLE, NOT USERS

It’s easy to get caught up in the ‘what’ and the ‘how’ of content marketing, but if you haven’t drilled down into ‘who’ you’re trying to reach, your efforts are going to be less effective. Before you spend a lot of time planning, developing, publishing and distributing great content, get a firm handle on who is going to view it. Otherwise, you could be wasting a lot of valuable time and resources. Earlier our marketing efforts were targeted at buyers who we called as “users”. When we said “User” we meant only those customers who were visiting the website. They were generally differentiated by demographics. But nowadays, every customer is a User. The Content Marketing Institute advises to forget about demographics and focus on people.

❝You need to start thinking about your buyers as people – alive and different and separated by their behaviors — rather than identifying them by their demographics.”

The best content has a human element to it. Why? Because your readers are people, which means they will relate better to your story if you relate it to them on their level. Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

content - 1

This means marketers must take into consideration what content your audience wants and what format they receive it in. It’s important to map your content to your buyer personas. Always bear this question in mind: What could you put out as content that people would actually care about? Most brands start with the product. Flip your thinking and start with the audience’s lifestyle and needs.

4-2img

In all the hustle and bustle of content marketing mania, I think there is something very important that is being overshadowed by the overemphasis on performance, results, and tracking ROI. If your content isn’t connecting with people, all the other “stuff” that makes content marketing so attractive and successful won’t perform according to expectations. This is why content marketing is such a powerful marketing tool, it builds long term relationships, that establishes authority and sales automatically follow as a result of this.

The only kind of marketing that helps businesses connect with real people is personal content. Not just targeted, or personalized – personal content. I’m not talking about creating named personas that tell you everything about your target audience except anything actionable, like what content they want, where they consume it and what really matters to them.

4-3img

The only way to really know these things is through effective content marketing that seeks to deliver what your customers actually want. It has to be customer-driven, it has to be continuous, and it has to focus on reaching the right person, at the right time, with the right message.

It’s about Relationships

4-5img

Here are some guidelines you should have in mind while creating content:

  • Don’t promote your products or services.
  • Create unique new added-value content.
  • Invite dialog and ask questions.
  • Respond to comments directly on your posts or in social media.
  • Find ways to help people who reach out to you.

When you build relationships with people, you start to understand your readers’ desires and needs. Granted, these are two different things, and no one really needs to follow you on social media. They follow you because you fulfill a desire, and because they want to. Your posts are funny, informative, or help them in some way. This is the emotion you want to adhere to. You want to cater to the desire in the people. While we like to think of ourselves as logical people, the reality is that we’re more likely to respond to anything that triggers an emotional response. When you understand your audience, you understand this simple fact as well. While you can post and promote your content until the cows come home, you have to think about the reader and what they will be getting out of it when it comes across their stream. That connection is the basis of building a relationship foundation that keeps growing over time. It’s imperative that you understand what your reader wants, so you can connect them with your content frequently. People want actionable content that helps them achieve their goals. They want to be able to take your content and put it to good use. In order to make that connection, you have to get to know the people.

4-6img

Content marketing works to build relationships and positions you as someone and a business that people are interested in having a relationship with. There are many tactics and strategies to grow your business and content marketing is certainly one of them. Just remember, when you are cultivating meaningful relationships, business growth happens. You are in the relationship-business and content marketing is a strategy that works to enhance what you do best.

MARKETING MANTRAS FOR START-UPS!

 

Be not the first one to market, be the first one to do it right” – Benny Xian Co-founder, Banian Labs In the recent years, India has become conducive to the Start-up ecosystem – driven by funding & increasing online spends. 2014 witnessed the birth of 3,100 start-ups, Market watchers forecast 11,500 Start-ups by 2020. It is incredibly challenging to carve out a niche for Your Start-up. Worry not! We have you covered! The most successful Start-up strategies are those which have marketing as its base.

MANTRA 1 – Search, only to be found

1. How would SEO help my business grow?

It is mandatory to identify the right market. Brainstorm to identify your target audience, congregate by segmenting their user profiles. Be net savvy.

Your target customer could be browsing the web, searching for a specific product. Your Start-up should appear as high in the search ranking as possible. Cover wide yet product specific range of keywords to improve your search ranking.

In lay man’s term SEO are a set of rules, which when followed improve your search engine rakings.

2. Is SEO really important?

Yes, SEO improves your credibility. Credibility, Trust & faith, Brand-Recollect is directly proportional to the number of times your start-up appears on search pages.

Good SEO practices improve stability and user experience

Returns on investment: Apart from obvious growth in sales, money used for generating traffic on your website could be supplemented by Ads.

Be one up – In scenarios where two competitive brands sell the same product, A SEO optimized brand is more likely to have more clicks, thus ensuring better sales.

3. Is on-page optimization & off-page optimization necessary?

India ranks second in consumption of mobiles. Recent data indicates that there are 960,579,472 mobile users in India. Thus, having a website that is not mobile optimized would give a cold shoulder to a huge market.

Generating organic traffic: On-page optimization is a must. Websites that are not mobile optimized, lag in functioning & would result in a high bounce rate.
Domain Authority: Developed by Moz, domain authority is a website metric score on a 1001 point scale that predicts how well a website will rank on search engines. It is often used as a competitive metric comparing against other sites.

MANTRA 2- Going Social

Social media can do wonder in generating effective leads and traffic to your website 1. Determine your channel presence. Some of the most popular channels are: Facebook, Twitter, Youtube, Instagram, Pinterest, Quora, Snapchat. For an e-comm startup, Pinterest would be debatable.

Devise a channel strategy: Create separate strategy for each channel depending upon the purpose. Your strategy for twitter should include: engaging in daily conversations with your influencers and general masses that purchase your product. Aim to appear friendly and easily approachable to your customers.

Using Insights effectively to determine the type of content. Insights are inbuilt free services that are provided by Facebook and Twitter for effective management of pages. With the help of insights you can determine the best time to post in order to maximize your reach. It would help you to identify your target audience, the people who regularly view your posts. Factual data such as top cities and countries that give you maximum traction would also help developing your channel strategy.

Advertising through social media: There is an array of promotional options available on Facebook and Twitter for customer acquisition and purchase. Instagram is the new kid on block to open doors for advertising. Options such as pixel tracking, geo-targeting, targeting people based on similar interests is an added feather in the cap.

MANTRA 3- Content
  • Content is the heart of digital marketing. Follow the checklist to create noteworthy content and add value to your brand.
  • Be consistent – There should be continuity and consistency in your copy
  • Be human – 60 % human & 40% promotion. Consumers appreciate a brand with a human touch.
  • Be responsive – always respond to a customer query / complaint immediately and never fail to interact.
  • Creating the right mix- Add flavours to your content by establishing a right mixture. One day your brand could be hosting a contest, the next day a humorous witty post and the third day you could be asking an opinion poll.This ensures that the audience would stay hooked to your page and keep coming back for more.

  • Increasing sharable content – The secret to create viral content is by making generic sharable posts that could be enjoyed by a wider audience. “If you build, they will come” mindset no longer holds true today. Marketing has to power to make or break your brand. Digital Marketing mantras are the key to success for your start-up.

  • This means marketers must take into consideration what content your audience wants and what format they receive it in. It’s important to map your content to your buyer personas. Always bear this question in mind: What could you put out as content that people would actually care about? Most brands start with the product. Flip your thinking and start with the audience’s lifestyle and needs.